Gtext Press, a mobile marketing company based in Kent, these days roll-outs the cellular application technology that provides businesses an entirely new method to take their manufacturers to the telephone screens associated with possibly millions of consumers - essentially anyone who regularly receives texts - whilst having to pay customers that deliver texts a fee with regard to delivering their communications to friends and family. Before the state start day, 220,Thousand individuals have authorized to make use of the actual application.
Text texting -- text messaging -- is the favored method of interacting in the united kingdom, according to a survey carried out through MDA in 2009, which found that the nation's 75 million mobile phone customers sent a lot more than 256 million text messages each day.
"
Ad-links can lead to everything from easy, fast value-messages in order to games and other interactive encounters which make click-throughs appear completely useful for the consumer
"
Aimes Bositampen
Mobile advertising isn't new however offers formerly already been based on browser-based banner ads as well as opt-in SMS 'push' providers. The Gtext Media application will neither of these. Instead, Gtext Media advertising is a component of the actual text conversation ('conversation advertising'): when a text sender offers authorized, the actual marketing is actually embedded as a hyperlink in to the body from the textual content. The email sender is paid as an 'affiliate' and the receiver views one more inlayed hyperlink in the message.
Says Aimes Bositampen, founder as well as CEO associated with Gtext Press: "The worth of cellular like a advertising moderate is actually well-established but so far there has been absolutely no method for marketers to engage directly with users during their most widely used cellular pastime: texting. Gtext Media modifications everything."
The repayment design is on a pay-per-click foundation: users - affiliates - are compensated based on the number of text messages they convert in to traffic with regard to marketers, who only pay for 'click-throughs' to their sites.
Aimes Bositampen proceeds: "Gtext Press is perfect for any company which wishes to engage straight with consumers. It may have them informed of new product roll-outs, one-off events, provides or promotions, and provide general brand consciousness. Ad-links can lead to anything from simple, fast value-messages to video games along with other fun experiences that make click-throughs appear thoroughly useful for the customer."
Because text messaging is immediate communication, using the prospective client associated with immediate fulfillment, Gtext Media is ideal for instant, real-time offers, events as well as contests. Marketers can choose to focus on consumers in certain geographic locations and may look at detailed demographic information to assist determine an ad-link campaign. Customers can click on the ad-link and, for instance, obtain discounts and discount vouchers that they'll then use within a particular close by outlet: for example, to acquire a cheap cafe meal or cinema tickets.
There is another delicate but essential value in the proven fact that the actual sender of a textual content knows the receiver. Aimes Bositampen once again: "Because the ad-links appear as part of a discussion in between two people who understand one another, there's a particular amount of recommendation or even endorsement included: the hyperlink has not originate from a 3rd party but a trusted friend or family member."
Gtext Press is including a thoroughly brand new dimension towards the real-time, targetable benefits of cellular marketing, reaching customers inside a much more direct and personal setting than in the past.
Jean-Louis Bositampen, COO, concludes: "Text texting has damaged a lot of communication barriers within our 21st century culture: companies that tend to be seriously interested in achieving their own target audience just can't undervalue the power of the written text. According to the Internet Advertising Bureau, 40% of shoppers take their own mobile once they observe a fascinating ad as well as, even in this era of Facebook and Twitter, SMS can be used as a primary sociable texting device because of its simplicity as well as ubiquity.
Our app can change the way advertisers connect to customers: they don't need to reach for the actual cellular: they are already onto it, in their favorite communications medium. The support brings together the actual technicalities associated with virus-like advertising with the pay-per-click design and is applicable this to any or all popular mobiles as well as mobile phones throughout all United kingdom systems."
The app can be obtained on Gtextmedia from today and customers are invited in order to download this free of charge for their iPhone, Blackberry, Htc or Android phones.
- ends -
Notes for editors
Gtext Media is based in Woofing, Essex, and was founded This year. The company specializes within mobile advertising as well as employs Ten individuals.
FOR FURTHER INFORMATION Make sure you CONTACT
Aimes Bositampen, CEO
Gtext Media
Tel: 020 8090 7162 / 07801 510 930
Email: aimes.bositampen@gtextmedia
Site: gtextmedia
Jean-Louis Bositampen, COO
Tel: 07865 341 370 / 07801 944 133
Email: louis.bositampen@gtextmedia Private label rights Market Method
Alex B. Brown
No comments:
Post a Comment